2.
Keywords VS. Target pages
As that of keywords, it is also important
to select the proper page of the site that should be targeted
for each keyword. After your approval of the suggested keywords,
we analyze and finds most important pages of your site that
we should target for optimizing for each keyword.
3. Analytics Setup
Before making any changes in the website,
we setup google analytics so that we can measure the results
after completion of SEO work
4. Comparative
Analysis- - Competitors & Client Website
We don’t work without benchmarking.
Our SEO experts analyze the top competitors of your site and
compare it with all the aspects with your site. Important
aspect of our competitor’s analysis is that we shortlist
competitors for each keyword rather than one set of competitors
for all keywords. This gives us the accurate difference in
your website and competitors for each keyword. Here we check
the various server related parameters like header status,
hosted country etc.. along with the various website parameters
like density, frequency, no. of indexed pages, back links
etc. of targeted keywords.
5. Web Pages
Analysis
Here we check all-important parameters
like site architecture & layout, web crawl errors, Google
page rank, No. of pages indexed , no. of inbound links, keyword
density & frequency and all other thing we that we analyze
for your competitor’s website. This gives us the current
standing of your site for each keyword with reference to your
competitor. We check all these figures during & on completion
of SEO and keeps close watch on it.
6. Meta tags
& Header tags Optimization
After in-depth analysis of shortlisted
keywords, results of comparative analysis & Web pages analysis
we prepare the optimized title tag, description tag, keywords
tag & header tags ( H1, H2 and H3) for all important pages
of the site. Report is sent to you for confirmation.
7. Content Creation
“Content is the king” . Search
engine likes good and unique content in the website. Our copywriting
team will writes unique optimized articles for each keyword.
These articles are added to website after your approval. Same
articles, with hyperlink to your website, are also used for
submissions to various article directories
8. SEO Implementation
After your approval of our SEO recommendations,
we start implementing it on your website. It includes content
optimization, title tag optimization, meta tags optimization,
image optimization etc. If your website is static, we first
implement it in dummy pages, report you, and after your approval
we make the page live. If your site is dynamic, we make changes
on the live site. It includes but not limited to:
a. Implementing Architectural changes if require.
b. Correcting the findings of server analysis.
c. Optimization of title tags and other metatags of targeted
pages.
d. Optimizing internal linking structure.
e. Image optimization.
f. Content optimization according to finding of analysis mentioned
in SEO recommendations.
g. Analysis & optimization of h1, h2, bold, a, table,
alt etc.. tags as per SEO recommendations.
h. Optimizing JavaScript and CSS codes.
i. Adjusting Code to Text Ratio as per the finding of analysis.
B) OFF Page Optimization
Off page optimization means increasing
popularity of your website on Internet. Search engine gives
lot of importance to it. It includes building links with other
related websites, social book marking etc.
1. One Way Inbound Links
In bound links are one of the most important
factors that guide your ranking. More the inbound links, better
is the chance of getting
ranked. We build one way links to your site with other related
website
2. Manual Submission to Major
Search Engines
If your site is new and not included in
search engines, we submit your site manually to all major
search engines.
3. Directory Submissions
Here we submit your site various directories
available on the net. These are the good source of getting
inbound links
4. Submission to Dmoz Directory
DMOZ is most reputed human edited directory
on web. They have very strict criteria for inclusion. We optimize
the title & description of your site especially for DMOZ
& submit it manually.
C) Social Media Optimization
Social media optimization (SMO) is a set
of methods for generating publicity through social media,
online communities and community websites like dig.com, del.ico.us
etc... Primarily, SMO focus on driving traffic from sources
other than search engines, though improved search ranking
is also a benefit of successful SMO. It includes
1. Blog Setup
As said, search engine likes content, having
a blog in the website is the best way to provide unique content
to search engines. We setup wordpress blog to your website
and add the articles written by our copywriters. This blog
is also use for link baiting - an unique link building technique
2. Article Submission to Directories
We create & optimize content rich article
of about 300 to 500 words & submit it to reputed article directories
available on the net. These articles are submitted with 2-3
links to your website in the authors box. Article submissions
not only give you one way links but also the visitors.
3. Submission to Social Book
Marking websites
Social bookmarking is one of the latest
powerful SEO tool to promote website. We submit your website
to various high traffic community websites like digg.com,
delicious.com, orkut.com etc. It not only helps in getting
you better ranked in search engines, but also expose your
website to thousands of community members visiting these websites.
4. Link Baiting
Link baiting means encouraging others to
link to you. Legitimate linking brings you quality traffic.
Here we create an unique blog post ( or you provides the content)
related to your service or product and submit it to various
bookmarking websites. It not only helps in getting you better
ranked in search engines, but also exposes your blog posts
to thousands of potential customers visiting these websites.
5. Squidoo Lense creation &
bookmarking
Squidoo.com is a reputed website where
you can create your own page with link to your website (same
as blog) called as lense (ex: http://www.squidoo.com/forex-currency-trading).
This lense is then submitted to various high traffic social
bookmarking websites. Squidoo lenses helps to generate sales
and huge traffic.
6. Video Submissions to YOUTUBE
YOUTUBE is one of the leading streaming
video portal with more than millions hit every month. We will
create videos related to your business and submit it to YouTube
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